The history of East Esfedan Saffron Co. goes back to 1975, when Mr. Ali SalariI first started producing and packing saffron in the city of Phardos in Mashhad. After several years of providing the best saffron in the country, the Esfedan Saffron was exported to different parts of the world. Esfedan offices were established in Dubai, Hong Kong and Madrid. So far, Esfedan Saffron company has exported almost 500 tons saffron to various countries. Currently, more than 250 employees are working for East Esfedan. The major export destinations of East Esfedan include Australia, Malaysia, China, India, Austria, Hong Kong, Austria, Sweden, Spain, Saudi Arabia and all of the Arab states of the Persian Gulf. East Esfedan Company has been selected for 14 times as the distinguished exporter. Finally, to expand Esfedan exports to new markets in different countries in 2013 East Esfedan Development Saffron Co was established .

East Esfedan Saffron:Vision and Mission

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for East Esfedan saffron company.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • To refresh the world…
  • To inspire moments of optimism and happiness…
  • To create value and make a difference.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • People: Be a great place to work where people are inspired to be the best they can be.
  • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organization.

Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

  • Leadership: The courage to shape a better future
  • Collaboration: Leverage collective genius
  • Integrity: Be real
  • Accountability: If it is to be, it’s up to me
  • Passion: Committed in heart and mind
  • Diversity: As inclusive as our brands
  • Quality: What we do, we do well

Key Persons in Esfedan Saffron Company

Mr. Ali Salari

Founder and Managing


Mr. Mohammad Salari

Director of Production


Mr. Hossein Salari

Business and

Export Manager

Mr. Mohammad Abdullahi

Director of Purchasing

and Internal Affairs